New in CU: Bright by Text!

Accessibility Options

father with son on shoulders

United Way of Champaign County has teamed up with Bright by Text, a national parent texting program, to put expert tips, games, and child development information directly into the hands of parents and caregivers. We are proud to offer a unique resource like Bright by Text free of charge to our community.


The texting service includes topics like brain development, games and activities, health and wellness, STEM, safety, and more. Bright by Text partners with experts like PBS, Vroom, Sesame Street, CDC, and others to develop content for families with children aged prenatal to age eight.

In addition to expert content, Bright by Text includes messages about information and resources specific to the Champaign County community, like kid-friendly events, food pantries, and kindergarten registration information. 

 Bright by Text helps parents and caregivers make the most out of time at home with their children by illustrating fun and easy activities, providing positive parenting tips and resources, and even video content to guide a child’s development. The program is proven to build nurturing caregiver-child relationships, and positively impact a child’s healthy development and school readiness.

Innovative services like Bright by Text help provide equitable solutions to early education. Parents and caregivers can feel assured that they are receiving important local announcements and information in Champaign County thanks to United Way.

To sign up, parents and caregivers with children under 8 can text the word CCKIDS to 274448. They will receive 2 to 4 text messages per week, and each message includes a link to a landing page with more detail, short modeling videos, and links to related resources.